Communications | Global Action
Communications Resource

Our Shared Message & Brand

A central resource for Global Action’s messaging guide, brand guidelines, presentation outline, and story workshop materials. This page is designed so participants can follow along during the session and review the full details afterward.

A shared resource for one shared mission

This page brings the presentation, messaging framework, visual identity, and storytelling workshop into one place. The goal is not for everyone to memorize every line, but to give Global Action leaders a clear reference point for how we explain, represent, and tell the story of our work.

Today’s Journey

The session moves from shared message to shared brand, then into story discovery and practical application.

1. Our Shared Story

Why Global Action exists and how we communicate the mission clearly.

2. Our Shared Brand

How we visually represent Global Action with consistency and trust.

3. Stories Behind the Mission

The real people and transformations that bring our message to life.

4. What Makes Something Matter?

Why some stories connect deeply while others remain as information.

5. Finding Stories We Might Miss

How to recognize transformation when it arrives as a report, update, or conversation.

6. Putting It Into Practice

Exercises and prompts to help uncover deeper stories from each region.

How We Explain Why Global Action Exists

The messaging guide gives Global Action common language for explaining the work across donors, churches, partners, participants, board members, and ministry leaders.

We equip church leaders so that churches thrive, disciples multiply, and communities experience the hope of the Gospel.

This is the change Global Action exists to help create.

One organization. One message.

Every region has its own stories and context, but the same themes should continue to emerge.

1

Expand Access

The challenge is not a lack of calling. The challenge is access.

2

Equip Local Leaders

Local leaders are best positioned to reach and disciple their own communities.

3

Strengthen Churches

Healthy churches are strengthened by multiple equipped leaders serving together.

4

Multiply Leaders

We develop leaders who develop leaders.

Use this framework when preparing stories, updates, donor conversations, presentations, videos, and regional reports.

Messaging Framework

Open each section below to review the full working messaging guide.

Our Promise+

We equip church leaders so that churches thrive, disciples multiply, and communities experience the hope of the Gospel. This is the change Global Action exists to help create. Everything we do is rooted in the belief that when local church leaders are equipped with biblical knowledge, ministry skills, and spiritual formation, they are better prepared to serve their churches, disciple others, and lead lasting transformation in their communities.

Who We Are+

Global Action equips church leaders in hard places through accessible non-formal theological education that brings biblical training directly to leaders where they live and serve. We equip church leaders, not just pastors, because healthy churches are strengthened by multiple equipped leaders serving together. Our participants include pastors, elders, church planters, ministry leaders, teachers, and emerging leaders who are helping disciple others and strengthen the Church within their communities. Through contextualized learning, leadership development, and spiritual formation, we help leaders grow in biblical understanding, ministry effectiveness, and leadership capacity so that churches are strengthened, disciples are multiplied, and communities experience the hope of the Gospel. We do not seek to replace local leaders or import outside solutions. We equip the leaders God has already called and positioned within their own communities, because they are best equipped to understand their culture, serve their people, and advance the Gospel in their context.

We Believe+

We believe God is already at work through local churches around the world. We believe every church deserves equipped leaders. We believe local leaders are best positioned to reach and disciple their own communities. We believe biblical training is transformational. We believe the challenge is not a lack of calling. The challenge is access. We believe in-person learning creates deeper formation, stronger relationships, and lasting ministry networks. Information can be delivered digitally. Formation happens through community, mentorship, accountability, and shared learning. Jesus did not simply send information. He came in person. He taught, walked alongside His followers, answered questions, challenged assumptions, and modeled faithful living. For this reason, Global Action prioritizes in-person learning environments where leaders can grow in biblical understanding, spiritual maturity, and ministry effectiveness alongside trusted teachers and fellow leaders. We believe leadership development happens best through relationships. We believe healthy churches are led by multiple equipped leaders, not isolated individuals carrying ministry alone. We believe discipleship requires both the work of the Holy Spirit and faithful biblical teaching. We believe leaders need more than information; they need formation, community, accountability, and vision. We believe biblical training should be accessible to leaders regardless of geography, resources, or educational background. We believe the Church is called to make disciples of all nations, teaching them to obey everything Christ commanded. We believe in investing deeply in leaders who can faithfully disciple others, strengthen churches, and develop future generations of leaders.

Why This Matters+

The global Church is growing rapidly, but leadership development has not kept pace. Many faithful pastors and ministry leaders are already serving, discipling, preaching, and caring for their communities with limited access to biblical training. The challenge is not a lack of calling. The challenge is access. Key Statistics 69% of Christians live in the Global South (2025). …World Christianity 2025: Regional Perspectives – Gina A. Zurlo, Todd M. Johnson, Peter F. Cros 78% are projected to live in the Global South by 2050. …World Christianity 2025: Regional Perspectives – Gina A. Zurlo, Todd M. Johnson, Peter Christianity is expected to exceed 3 billion adherents before 2050. 9 Encouraging Trends for Global Christianity in 2025 – Lifeway Research Africa became the continent with the largest Christian population. …World Christianity 2025: Regional Perspectives – Gina A. Zurlo, Todd M. Johnson, Peter F. Cros Approximately 5% of Pastors have formal theological training. A Global Standard for Ministry Training – Lausanne Movement More than 90% of pastors rely on informal, non-formal, or no theological education. A Global Standard for Ministry Training – Lausanne Movement 3.7 million additional pastors are needed globally.

LEADER’S MISSIONS FORECAST 2026

Approximately $600 equips one leader through Foundations for one year. These statistics point to a clear opportunity: God is raising up leaders around the world, and those leaders need accessible, practical, biblical training for the work ahead. Christianity is growing rapidly throughout the Global South, yet access to theological education remains limited for many church leaders. God is raising up pastors, elders, church planters, ministry leaders, teachers, and disciple- makers around the world. Many are already faithfully serving their churches and communities, but they lack access to structured biblical training and leadership development. The challenge is not a lack of calling. The challenge is access. When leaders are equipped, they remain where God has called them. They know the language, culture, needs, and opportunities of their communities. When local leaders are equipped, churches are strengthened. When churches are strengthened, disciples multiply. When disciples multiply, communities experience the hope of the Gospel.

What We Do+

Global Action equips church leaders in hard places through accessible non-formal theological education. We bring biblical training directly to leaders where they live and serve, removing barriers that often prevent access to theological education. Our training is designed not only to transfer knowledge but also to cultivate spiritual formation, ministry effectiveness, and leadership development. We believe leaders need more than information; they need community, mentorship, accountability, and practical tools for ministry. Through non-formal theological education, we equip pastors, elders, church planters, ministry leaders, teachers, women leaders, and emerging leaders who are helping disciple others and strengthen the Church within their communities. We prioritize in-person, contextualized learning because transformation happens best in relationship. Through cohort-based learning environments, leaders build lasting ministry networks, encourage one another, share experiences, and discover they are not serving alone. Most importantly, we do not seek to replace local leaders or import outside solutions. We equip the leaders God has already called and positioned within their own communities because they understand the language, culture, challenges, and opportunities of the people they serve. Through biblical training, leadership development, and spiritual formation, we equip leaders so that churches are strengthened, disciples are multiplied, and communities experience the hope of the Gospel.

Our Theory Of Change+

We equip leaders so that they can serve faithfully and effectively. We strengthen leaders so that churches become healthier and more resilient. We develop disciple-makers so that more people can come to know Christ. We invest in local leaders so that communities can experience the hope of the Gospel through those who know and serve them best.

Our Positioning+

Global Action expands access to non-formal theological education in hard places by equipping church leaders through accessible, contextualized, and multiplication-focused training. We believe local leaders are best positioned to disciple people, strengthen churches, and serve their communities. Rather than importing outside solutions, we equip the leaders God has already called and positioned within their own cultural context. Our approach goes beyond the transfer of information. Through biblical training, spiritual formation, mentorship, and community, we help leaders grow in knowledge, character, and ministry effectiveness so they can faithfully lead and disciple others. We equip church leaders—not just pastors—because healthy churches are strengthened by multiple equipped leaders serving together. Our participants include pastors, elders, church planters, ministry leaders, teachers, women leaders, and emerging leaders who are helping disciple others and strengthen the Church within their communities. We prioritize in-person learning because transformation happens best in relationship. Through cohort-based learning environments, leaders build lasting ministry networks, encourage one another, share experiences, and discover they are not serving alone. Most importantly, we are committed to multiplication. Through Foundations, Formation, and Facilitation, we develop leaders who develop leaders so that biblical training continues to expand long after a single course has ended. The result is stronger leaders, healthier churches, multiplying disciples, and communities experiencing the hope of the Gospel.

What Makes Us Different+

We expand access to non-formal theological education in hard places. We equip local leaders rather than importing outside solutions. We prioritize formation, not just information. We focus on hard places where access to theological education is limited. We invest in church leaders, not only pastors. We emphasize in-person learning and ministry relationships. We create ministry networks so leaders are not serving alone. We develop leaders who develop leaders. We build sustainable pathways for multiplication through Foundations, Formation, and

Facilitation.

We help leaders serve faithfully within their own culture and context.

Our Message House+

Promise Global Action equips church leaders in hard places through accessible non-formal theological education so that churches thrive, disciples multiply, and communities experience the hope of the Gospel.

Pillar 1: Expand Access

The challenge is not a lack of calling. The challenge is access. Around the world, faithful church leaders are already serving, discipling, preaching, and caring for their communities. Many simply lack access to biblical training and leadership development opportunities. Global Action expands access to non-formal theological education by bringing practical, contextualized biblical training directly to leaders where they live and serve. So that leaders can grow in biblical understanding, ministry effectiveness, and spiritual maturity.

Pillar 2: Equip Local Leaders

Local leaders are best positioned to reach local communities. We do not seek to replace local leaders or import outside solutions. We equip the leaders God has already called and positioned within their communities. Through local leaders, the Gospel is taught, lived, and shared in ways that are culturally relevant and deeply rooted in the realities of the people being served. So that churches are strengthened by leaders who understand the language, culture, opportunities, and challenges of their communities.

Pillar 3: Strengthen the Church

Healthy churches need multiple equipped leaders. We equip church leaders—not just pastors—because healthy churches are strengthened by multiple equipped leaders serving together. Our participants include pastors, elders, church planters, ministry leaders, teachers, women leaders, and emerging leaders who are helping disciple others and strengthen the Church within their communities. We focus on formation, not just information. Through biblical training, mentorship, spiritual formation, and community, leaders grow in knowledge, character, and confidence. So that churches become healthier, more resilient, more biblical, and more engaged in discipleship and mission.

Pillar 4: Multiply Leaders

We develop leaders who develop leaders. Jesus invested deeply in a few so that many would be reached. In the same way, Global Action equips leaders who can equip others. Through Foundations, Formation, and Facilitation, we create pathways for leaders to grow, mentor others, and train future generations of church leaders. We prioritize in-person learning because transformation happens best in relationship. Through cohort-based learning environments, leaders build ministry networks, encourage one another, and discover they are not serving alone. So that disciples multiply, leaders develop future leaders, and biblical training continues to expand long after a single course has ended. Foundation God works through local churches to transform lives and communities. We believe every church deserves equipped leaders. We believe biblical training is transformational. We believe local leaders are best positioned to serve their communities. We believe discipleship requires both the work of the Holy Spirit and faithful biblical teaching. We believe healthy churches are strengthened by multiple equipped leaders serving together. We believe the Church is called to make disciples of all nations, teaching them to obey everything Christ commanded. Everything we do is rooted in the belief that when leaders are equipped, churches are strengthened; when churches are strengthened, disciples multiply; and when disciples multiply, communities experience the hope of the Gospel.

OUR LEADERSHIP DEVELOPMENT

PATHWAY

Why Leadership Development Matters

The challenge is not a lack of calling. The challenge is access. Around the world, God is raising up faithful church leaders who are preaching the Gospel, discipling believers, strengthening churches, and serving their communities. Many are already carrying significant ministry responsibility, often in places where access to theological education and leadership development is limited. Yet theological knowledge alone is not enough to create healthy churches. Church leaders need more than information. They need spiritual formation, practical ministry skills, mentorship, community, accountability, and opportunities to apply what they are learning in real ministry contexts. Healthy churches are strengthened by leaders who can faithfully teach Scripture, disciple others, lead with Christlike character, navigate ministry challenges, and develop future leaders. This kind of leadership development does not happen overnight. It requires intentional investment, encouragement, and ongoing growth. For this reason, Global Action is building a leadership development pathway that supports leaders throughout their ministry journey—from foundational biblical training to leadership formation to multiplying future generations of leaders.

Foundations

Building a Strong Foundation for Ministry Every leader needs a strong foundation. Foundations is Global Action’s flagship non-formal theological education program designed to equip church leaders with biblical knowledge, ministry skills, and spiritual formation. Built around nine core modules, Foundations provides a comprehensive framework for ministry development that helps leaders deepen their understanding of Scripture, strengthen their leadership, and grow in their ability to disciple others. Through accessible, contextualized, and in-person learning, participants engage practical biblical training that can be immediately applied within their churches and communities. The curriculum is designed not only to increase knowledge, but also to strengthen character, confidence, and ministry effectiveness. Foundations serves pastors, elders, church planters, ministry leaders, teachers, women leaders, and emerging leaders who are faithfully serving the Church in diverse contexts around the world. For many participants, Foundations represents their first opportunity to receive structured theological education. For others, it provides a deeper biblical framework that strengthens and supports ministry they are already leading. Foundations is intentionally designed as the first step in a lifelong journey of leadership development, preparing leaders for continued growth through Formation and, eventually,

Facilitation.

What Foundations Provides

Nine modules of biblical and ministry-focused learning Practical training designed for real ministry contexts Spiritual formation and personal growth Community and relationships with fellow leaders Accessible theological education delivered through local leaders A pathway into continued leadership development through Formation and

Facilitation

So that leaders are equipped to teach God’s Word faithfully, disciple others effectively, strengthen their churches, and serve their communities with wisdom and confidence.

Formation

Developing Mature and Effective Leaders Strong leaders require more than knowledge. They require character, competency, and continual growth. As leaders take on greater ministry responsibilities, they often face challenges that cannot be addressed through theological education alone. They need mentorship, accountability, ministry experience, and opportunities to develop leadership competencies that strengthen their effectiveness in ministry. Formation is designed for leaders who are ready to move beyond foundational biblical training and continue growing as healthy, effective ministry leaders. Through competency-based learning, mentoring relationships, practical ministry application, and spiritual development, leaders deepen both their character and their capacity to serve. Formation focuses on helping leaders develop the habits, competencies, and Christlike character necessary for long-term ministry effectiveness. Leaders learn how to navigate ministry challenges, disciple others more effectively, strengthen the ministries they lead, and model healthy leadership within their churches and communities. Formation helps leaders move from knowing biblical truth to consistently living and leading from biblical truth.

Why Formation Matters

Many leadership development programs stop after providing information. Global Action believes leaders need ongoing development that helps them integrate knowledge, character, and ministry practice. Healthy churches require leaders who are spiritually mature, emotionally healthy, biblically grounded, and equipped to lead others.

Formation helps provide that next level of growth.

So that churches are led by mature, capable leaders who faithfully shepherd others, strengthen ministry, and model Christlike leadership.

Facilitation

Developing Leaders Who Develop Leaders The long-term health of the Church depends on leaders who can equip others. Facilitation prepares experienced leaders to become trainers, mentors, and multipliers of future leaders. Participants learn how to teach, coach, mentor, facilitate learning, and guide others through the same leadership development journey they have experienced themselves. Rather than relying on outside instructors, Facilitation helps build sustainable local leadership development within regions, countries, and communities. This approach allows biblical training to expand through trusted local leaders who understand the language, culture, opportunities, and challenges of their context. Facilitation represents a shift from receiving training to multiplying training. It creates pathways for leadership development to continue long after Global Action’s direct involvement in a particular cohort or region.

Why Facilitation Matters

The Church’s need for equipped leaders is far greater than any one organization can meet on its own. Lasting impact requires multiplication. By developing local trainers and mentors, Facilitation helps ensure that biblical training can continue expanding through local ownership and leadership. This creates sustainable systems of leadership development that strengthen churches for future generations. So that leaders develop leaders, churches strengthen churches, and biblical training continues to expand long after a single course has ended. A Vision for Multiplication Jesus ministered to the crowds, invested intentionally in the seventy, developed the twelve, and poured deeply into the three. While He preached to many, He equipped a smaller group to carry His mission forward. His strategy was not simply addition, it was multiplication. Global Action follows a similar philosophy of leadership development. We are not seeking to train everyone directly. We are equipping leaders who will equip others. Foundations equips leaders with biblical knowledge, ministry skills, and spiritual formation. Formation develops mature leaders with the character, competencies, and ministry effectiveness needed for long-term leadership. Facilitation prepares leaders to become trainers, mentors, and multipliers who can develop future generations of church leaders. Each stage represents a deeper level of investment and responsibility, creating pathways for leaders to grow, disciple others, and strengthen the Church. Through this model, leadership development moves beyond individual growth to multiplication. Leaders develop leaders. Churches strengthen churches. Disciples make disciples. Together, these pathways create a sustainable model for leadership development that strengthens churches today while preparing leaders for generations to come. The Result When leaders are equipped, churches grow stronger. When churches grow stronger, disciples multiply. When disciples multiply, communities experience the hope of the Gospel. Through Foundations, Formation, and Facilitation, Global Action is helping build a future where local leaders are equipped to strengthen churches, develop future leaders, and advance the Gospel within their own communities for generations to come.

Audience Messaging+

Staff Global Action’s message should be clear, unified, and repeatable across every conversation, appeal, event, video, and donor meeting. Board Members You can describe Global Action this way: Global Action equips church leaders through accessible, biblical non-formal theological education and training so that churches thrive, disciples multiply, and communities experience the hope of the Gospel. Donors Your generosity equips leaders who strengthen churches and multiply disciples for generations. You are not simply funding programs. You are investing in leaders whom God is already using. Churches Partner with Global Action to help equip church leaders around the world with biblical training for faithful ministry. Strategic Partners Together, we can expand access to biblical training and strengthen local leadership in regions where the Church is growing. Ministry Leaders in the Field Global Action comes alongside you with practical biblical training, formation, and ministry tools to help you serve faithfully in your context.

Messaging Pillars+

EQUIP LEADERS

We equip church leaders with biblical knowledge, ministry skills, and spiritual formation. So That Statements We equip leaders so that they can teach Scripture faithfully. We equip leaders so that they can lead with confidence and humility. We equip leaders so that they can disciple others effectively. We equip leaders so that they can serve their churches with wisdom and vision.

STRENGTHEN CHURCHES

We strengthen churches by investing in the leaders who serve them. So That Statements We strengthen leaders so that churches are grounded in biblical truth. We strengthen leaders so that churches are led by multiple equipped leaders. We strengthen leaders so that pastors do not serve in isolation. We strengthen leaders so that churches become healthier places of discipleship, worship, service, and mission.

MULTIPLY DISCIPLES

We develop leaders who develop other leaders. So That Statements We equip leaders so that disciples make disciples. We equip trainers so that more leaders can access biblical training. We develop mentors so that leaders are supported in ministry. We invest in multiplication so that training continues long after one class ends.

TRANSFORM COMMUNITIES

We equip leaders so that churches can serve their communities with the hope of the Gospel. So That Statements We equip leaders so that families are strengthened. We equip leaders so that local needs are met through healthy churches. We equip leaders so that communities experience Christ-centered service and discipleship. We equip leaders so that the Gospel is taught, lived, and shared.

Stories That Embody Our Promise+

Stories help bring our mission to life. They demonstrate the transformation that becomes possible when church leaders gain access to biblical training, leadership development, and spiritual formation.

If You Want to Show Leadership Development

Fernando | Guatemala Fernando had only a second-grade education when he enrolled in Foundations. Despite limited formal education, he had a deep desire to grow in his understanding of Scripture and become a more effective ministry leader. His son Luis joined him in the program, and together they pursued biblical training side by side. Through Foundations, both father and son gained confidence in their understanding of God’s Word and strengthened their ability to serve in ministry. This story demonstrates that leadership development is not reserved for those with advanced education or formal credentials. When access barriers are removed, leaders can grow in biblical knowledge, ministry effectiveness, and confidence regardless of their background. Key Message: Accessible theological education equips leaders to serve faithfully and effectively.

If You Want to Show Women in Leadership

Vimbai Trust Nelson | Zimbabwe Vimbai serves in a rural community where access to ministry training opportunities is limited. Through Foundations, she deepened her biblical understanding and developed greater confidence in her leadership and discipleship efforts. She later became part of the inaugural Formation cohort, continuing her leadership development journey. What she learned was immediately put into practice as she began intentionally discipling women within her church and community. Vimbai’s story demonstrates the power of investing in local leaders who are already faithfully serving and influencing others. Key Message: Equipping women leaders strengthens churches and expands discipleship opportunities within communities. Elisabeth | India Elisabeth was actively involved in children’s ministry and youth ministry before joining Foundations. While she was already serving faithfully, the program helped strengthen her biblical understanding and teaching ability. As her confidence grew, so did her effectiveness in ministry. She became better equipped to interpret Scripture, teach others, and disciple those she served. Her story illustrates how theological education helps faithful leaders become more confident and effective in their calling. Key Message: Training strengthens confidence, and confidence strengthens ministry impact.

If You Want to Show Multiplication

Maxim | Ukraine Maxim’s story begins with personal transformation. After being rescued from a life marked by addiction and criminal activity, he became a follower of Christ and eventually a pastor. Following the Russian invasion of Ukraine, Maxim participated in Foundations alongside other displaced church leaders. He excelled in the program and quickly applied what he learned within his ministry. Today, Maxim is no longer simply receiving training—he is helping provide it. He has become a Global Action trainer and is equipping other leaders while discipling believers through his house church ministry. His story embodies Global Action’s vision of multiplication: leaders who are equipped becoming leaders who equip others.

Key Message: We develop leaders who develop leaders.

If You Want to Show Church Strengthening

Pastor Amosh | India Pastor Amosh entered Foundations seeking to strengthen his ministry and better serve his congregation. The biblical training he received helped deepen his understanding of Scripture and strengthened his ability to lead, teach, and disciple others. As he applied what he learned, his ministry continued to grow and his church saw increased engagement and spiritual growth. His story demonstrates how investing in a leader can strengthen an entire church.

Key Message: When leaders are equipped, churches grow stronger.

If You Want to Show Community Engagement

Nicole | Guatemala Nicole uses sports ministry as a platform for discipleship and outreach among young people. Through Foundations, she gained additional biblical knowledge, ministry tools, and leadership confidence that strengthened her ability to connect faith with practical ministry. Her story demonstrates that healthy churches do not only serve people inside church walls. Equipped leaders often become catalysts for Gospel-centered engagement throughout their communities. Key Message: Equipping leaders creates impact beyond the church and into the community.

If You Want to Show Confidence Through Training

Mariluz | Colombia Mariluz entered Foundations eager to grow as a leader but uncertain about her own abilities and potential impact. As she progressed through the program, her confidence grew alongside her biblical understanding. Training helped her see new possibilities for ministry and expanded her vision for how God could use her gifts to influence others. What began as a desire to learn became a renewed sense of purpose and calling. Her story reminds us that leadership development is not only about gaining knowledge— it is about helping leaders recognize the potential God has already placed within them. Key Message: Training expands confidence, vision, and ministry influence. The Story Behind Every Story While each story is unique, they all point to the same truth: The challenge is not a lack of calling. The challenge is access. God is already raising up leaders around the world. When those leaders gain access to biblical training, leadership development, spiritual formation, and community, churches are strengthened, disciples are multiplied, and communities experience the hope of the Gospel. These stories represent the transformation Global Action exists to make possible.

Biblical Grounding+

Global Action’s work is rooted in Scripture’s call to make disciples, equip leaders, teach sound doctrine, and strengthen the Church. Matthew 28:18–20 Jesus commands His followers to make disciples of all nations, baptizing them and teaching them to obey all He commanded. This grounds our commitment to discipleship, teaching, and global mission. Ephesians 4:11–13 God gives leaders to equip the saints for the work of ministry and to build up the body of Christ. This grounds our belief that equipped leaders strengthen the whole Church. Acts 8:26–40 The Ethiopian eunuch asks Philip, “How can I,” he said, “unless someone explains it to me?” So he invited Philip to come up and sit with him. This reminds us that people need faithful teachers who can help them understand Scripture. 2 Timothy 2:2 Paul tells Timothy to entrust what he has learned to faithful people who will teach others also. This grounds our commitment to multiplication. Jesus’ Ministry Model Jesus preached to the multitudes, discipled the twelve, and deeply invested in the three. This shapes our approach: we do not try to directly train everyone. We equip leaders who will equip others.

Strengths-Based Communication+

We lead with strength, not deficit. We focus on what God is already doing through leaders and churches.

We Say

These leaders are faithfully serving despite significant challenges. These churches are eager to grow and disciple their communities. Global Action helps remove barriers to biblical training. Local leaders are uniquely positioned to serve their communities.

We Avoid

These pastors have nothing. These communities are helpless. They desperately need us. We are rescuing them.

Tone & Writing Guidelines+

We Sound

Hopeful, but not naïve. Clear, but not simplistic. Theological, but not academic. Warm, but not sentimental. Confident, but not self-promotional. Urgent, but not fear-driven. Christ-centered, but not cliché.

We Prioritize

People before programs. Outcomes before outputs. Strength before need. Partnership before charity.

Formation before information.

Clarity before complexity.

Brand Personality+

Global Action Is

Faithful. Relational. Grounded. Global. Practical. Hopeful. Multiplication-minded. Biblically rooted. Christ-centered. Outcome-focused.

Global Action Is Not

Corporate. Flashy. Paternalistic. Academic. Guilt-driven. Generic. Transactional. American-centered. Deficit-focused.

Do’S And Don’Ts+

Do

Use “so that” statements. Lead with the outcome. Highlight local leaders. Use approved statistics. Tell stories of transformation. Connect training to discipleship. Show why leadership development matters. Keep language simple and repeatable.

Don’t

Overexplain. Lead with program details. Use insider jargon. Reduce people to their needs. Use savior language. Make donors feel like ATMs. Talk only about outputs. Assume people already understand why biblical training matters.

Frequently Asked Questions+

What problem is Global Action trying to solve?

The challenge is not a lack of calling. The challenge is access. Around the world, God is raising up pastors, elders, church planters, teachers, ministry leaders, and disciple-makers. Many are already faithfully serving their churches and communities but have limited access to theological education, leadership development, and ministry training. Global Action exists to expand access to non-formal theological education so that church leaders can serve faithfully, strengthen churches, and make disciples within their own communities.

Why focus on church leaders?

Church leaders play a critical role in discipling believers, teaching Scripture, strengthening churches, and serving communities. When leaders are equipped, churches become healthier. When churches become healthier, disciples multiply. When disciples multiply, communities experience the hope of the Gospel.

Why not just focus on evangelism?

Evangelism and discipleship go hand in hand. Jesus commanded His followers not only to make disciples but also to teach them to obey everything He commanded. Healthy churches need leaders who can faithfully teach Scripture, disciple believers, and help new Christians grow in their faith.

Why is theological education important?

Faithful leaders need a strong biblical foundation. Church leaders are responsible for teaching Scripture, discipling believers, caring for congregations, and leading ministries. Biblical training helps leaders interpret Scripture accurately, teach faithfully, navigate ministry challenges wisely, and strengthen the churches they serve.

Why focus on theological education instead of other

ministry needs? Healthy churches are often at the center of community transformation. Local church leaders care for vulnerable families, disciple believers, plant churches, support widows and orphans, engage in evangelism, and respond to the needs they see every day. Global Action’s role is not to replace those ministries. Our role is to equip the leaders who guide them. When leaders are equipped, churches are strengthened. When churches are strengthened, they are better prepared to serve their communities, disciple believers, and respond to local needs in lasting and culturally relevant ways.

What is non-formal theological education?

Non-formal theological education provides structured biblical training outside of traditional degree-granting institutions. It is designed to be accessible, practical, contextualized, and immediately applicable to ministry. Leaders can continue serving in their churches and communities while receiving theological education.

Why does Global Action focus on non-formal theological

education? Traditional theological education is valuable, but it is not accessible to many church leaders around the world. Many leaders cannot relocate, leave their ministry responsibilities, meet academic requirements, or afford formal theological programs. Global Action brings biblical training directly to leaders where they live and serve.

What makes Global Action different from a seminary?

Seminaries play an important and valuable role in theological education. Global Action serves leaders who may never have the opportunity to attend a traditional seminary due to geography, finances, ministry responsibilities, educational requirements, or access barriers. Our approach brings biblical training directly to leaders within their own context.

Why focus on local leaders?

Local leaders are best positioned to serve local communities. They understand the language, culture, opportunities, and challenges of the people they serve. Rather than importing outside solutions, Global Action equips the leaders God has already called and positioned within their communities.

Why don’t you simply send American teachers overseas?

Our goal is not dependence. Our goal is multiplication. While outside expertise can be valuable, lasting impact occurs when local leaders are equipped to teach, mentor, and develop future generations of leaders within their own cultural context.

Why do you train church leaders and not just pastors?

Healthy churches require more than one leader. We equip pastors, elders, church planters, ministry leaders, teachers, women leaders, and emerging leaders because healthy churches are strengthened by multiple equipped leaders serving together. The goal is not to strengthen one individual. The goal is to strengthen the entire church.

What do you mean by “hard places”?

Hard places are communities where access to theological education, ministry resources, and leadership development opportunities is limited. These may include areas affected by poverty, persecution, conflict, geographic isolation, educational barriers, or rapid church growth that has outpaced leadership development.

Why not simply provide online training?

Online learning can be helpful, but leadership development requires more than information. We believe transformation happens best through relationships, mentorship, discussion, accountability, and community. In-person learning helps leaders build ministry networks, learn from one another, and develop in ways that extend beyond knowledge transfer.

Why is in-person learning so important?

Learning is more than information transfer. In-person learning creates opportunities for mentorship, discussion, accountability, encouragement, and relationship-building. Many participants describe the relationships and ministry networks they develop as one of the most valuable aspects of the experience. Leadership development happens most effectively within community.

Why do leaders need community?

Ministry can be isolating. Many church leaders serve in challenging environments with few opportunities for encouragement or peer relationships. Global Action creates learning communities where leaders can learn from one another, share challenges, pray together, and build lasting ministry networks. We believe leaders should not serve alone.

What do you mean by spiritual formation?

Spiritual formation is the process of becoming more like Christ. It includes character development, spiritual maturity, leadership integrity, personal discipleship, and cultivating habits that help leaders serve faithfully over the long term. Knowledge matters, but character matters too.

Why not focus only on knowledge?

Knowledge is important, but healthy ministry requires more than information. Leaders need wisdom, character, practical ministry skills, accountability, and experience applying biblical truth in real ministry settings. This is why Global Action invests in both education and formation. Isn’t the Holy Spirit the one who teaches believers? Absolutely. We believe spiritual growth ultimately comes through the work of the Holy Spirit. At the same time, Scripture repeatedly shows God using faithful teachers, pastors, and leaders to equip His people. Throughout the New Testament, believers are encouraged to teach, disciple, equip, and encourage one another. The work of the Holy Spirit and the work of biblical teaching are not competing realities— they work together. If people already have Bibles, why do they need training? Access to Scripture is essential, but access alone does not automatically produce understanding. Church leaders often face questions about doctrine, discipleship, leadership, conflict, and ministry practice. Training helps leaders interpret and apply God’s Word faithfully as they serve others. As the Ethiopian eunuch asked Philip in Acts 8:30-31: So Philip ran to him and heard him reading Isaiah the prophet and asked, “Do you understand what you are reading?” And he said, “How can I, unless someone guides me?” And he invited Philip to come up and sit with him. Faithful teaching matters.

Why not just plant more churches?

Healthy church planting requires healthy church leaders. A new church is only as healthy as the leadership guiding it. Equipping leaders strengthens existing churches and creates a foundation for future church planting, discipleship, and ministry growth.

Why focus on leadership development instead of

humanitarian aid? Physical needs matter deeply, and many organizations serve those needs well. Global Action’s unique calling is to strengthen the Church by equipping leaders. Healthy churches often become catalysts for compassion, service, community engagement, and long-term transformation. By investing in leaders, we strengthen the local Church’s ability to care for both spiritual and physical needs.

Why invest in leaders instead of directly serving

communities? Rather than leading community transformation ourselves, we equip local leaders who are already serving their communities every day. This creates sustainable, long-term impact that continues long after a single project or program ends. Strong leaders help create strong churches, and strong churches help create strong communities.

What is the difference between Foundations, Formation,

and Facilitation? Foundations provides accessible non-formal theological education that equips leaders with biblical knowledge, ministry skills, and spiritual formation. Formation develops mature leaders through mentoring, competency development, leadership growth, and practical ministry application. Facilitation prepares leaders to become trainers, mentors, and multipliers who can equip future generations of church leaders. Together, these pathways create a sustainable model for leadership development and multiplication.

Why invest in Formation and Facilitation?

Knowledge alone does not create healthy churches. Leaders also need character development, ministry competencies, mentorship, and opportunities to develop others.

Formation helps leaders grow in maturity and effectiveness.

Facilitation helps leaders multiply their impact by equipping others. These pathways help create long-term, sustainable leadership development within local contexts.

What do you mean by “access”?

Access is about more than information. Many church leaders can find sermons, videos, and Bible resources online. What they often lack is access to trusted teachers, theological formation, ministry mentoring, learning communities, and contextualized training that helps them apply Scripture faithfully within their own ministry setting. Global Action expands access to transformational theological education by bringing biblical training directly to leaders where they live and serve. Our goal is not simply to share information. Our goal is to help leaders grow in knowledge, character, wisdom, and ministry effectiveness.

What do you mean by multiplication?

Multiplication means developing leaders who develop leaders. Rather than focusing only on the leaders we can directly train, we equip leaders who can train, mentor, disciple, and develop others. This creates sustainable growth and long-term impact that extends far beyond a single cohort or program. How does Global Action avoid creating dependency? Our goal is multiplication, not dependency. Everything we do is designed to help local leaders become teachers, mentors, trainers, and developers of future leaders. Success is not measured by how many people depend on Global Action but by how many leaders are equipped to continue developing others.

Why do you emphasize local ownership?

Lasting transformation happens when local leaders lead local ministry. Programs that depend entirely on outside leadership often struggle to continue after outside involvement ends. By investing in local ownership, we help create sustainable leadership development and ministry growth.

Why does multiplication matter so much?

The need for equipped leaders around the world is far greater than any single organization can meet. Multiplication allows leadership development to continue expanding through local leaders who train, mentor, and equip others. It creates sustainable impact that extends far beyond a single cohort or program.

Why does Global Action emphasize multiple leaders

within a church? Healthy churches are rarely built around one person. Scripture consistently points to shared leadership, mutual encouragement, and the equipping of many believers for ministry. Churches are strengthened when pastors, elders, teachers, ministry leaders, and emerging leaders all grow together and keep one another accountable. How does leadership development strengthen a community? Strong leaders help create strong churches. Strong churches disciple believers, support families, serve neighbors, care for vulnerable people, share the Gospel, and raise up future leaders. As churches become healthier, their impact naturally extends into the broader community. How do you measure success? Success is not simply measured by the number of participants trained. We measure success by the transformation that follows: Leaders growing in biblical understanding and ministry effectiveness. Churches becoming healthier and stronger. Disciples being multiplied. New leaders being developed. Ministry networks being strengthened. Communities experiencing the hope of the Gospel.

What does success look like 10 years from now?

Success looks like local leaders developing local leaders. It looks like churches strengthening churches. It looks like biblical training continuing through local ownership. It looks like generations of leaders being equipped to faithfully teach Scripture, make disciples, strengthen churches, and advance the Gospel long after Global Action’s direct involvement has ended.

Why should donors invest in leadership development?

Investing in leaders creates long-term impact. An equipped leader can strengthen a church, disciple believers, develop future leaders, and serve a community for years to come. When leaders are equipped, churches grow stronger. When churches grow stronger, disciples multiply. When disciples multiply, communities experience the hope of the Gospel.

What ultimately motivates Global Action’s work?

We believe every church deserves equipped leaders. We believe God is already raising up leaders around the world. And we believe that when leaders are equipped, churches are strengthened, disciples multiply, and communities experience the hope of the Gospel.

How People Can Join The Solution+

Pray

Pray for church leaders, trainers, churches, and communities around the world.

Give

Invest in leadership development that strengthens churches and multiplies disciples.

Share

Help others understand why biblical training matters for the global Church.

Partner

Churches, ministries, and institutions can partner with Global Action to expand access to biblical training.

Advocate

Become a champion for equipping leaders globally.

Learn Alongside Leaders

Future opportunity: invite supporters to experience portions of the curriculum through devotionals, videos, and teaching from global leaders.

Go and See

Future opportunity: invite supporters to experience Global Action’s work through vision trips and field visits.

Mentor or Teach

Future opportunity: qualified leaders in regions where Global Action serves may help teach, mentor, or support local leaders.

Fundraising Narrative W/O M9+

Around the world, God is raising up leaders to serve His Church. They are faithfully preaching the Gospel, discipling believers, strengthening churches, and serving their communities. Yet many have limited access to biblical training and leadership development. The challenge is not a lack of calling. The challenge is access. Global Action equips church leaders in hard places through accessible non-formal theological education, leadership development, and spiritual formation. We bring biblical training directly to leaders where they live and serve, helping them grow in biblical understanding, ministry effectiveness, leadership competency, and Christlike character. We do not seek to replace local leaders. We equip the leaders God has already called and positioned within their own communities. When leaders are equipped, churches grow stronger. When churches grow stronger, disciples multiply. When disciples multiply, communities experience the hope of the Gospel. When donors give to Global Action, they are not simply supporting a program. They are investing in leaders who will influence churches, families, and communities for years to come. Because every church deserves equipped leaders.

Fundraising Narrative W/ M9+

Around the world, God is raising up leaders to serve His Church. They are pastors, elders, church planters, ministry leaders, teachers, and disciple-makers who are faithfully preaching the Gospel, discipling believers, and strengthening churches within their communities. The challenge is not a lack of calling. The challenge is access. Many church leaders serve in places where opportunities for theological education and leadership development are limited or unavailable. Yet they carry the responsibility of teaching Scripture, discipling believers, caring for congregations, and leading the Church forward. Global Action exists to bridge that gap. Through accessible non-formal theological education, leadership development, and spiritual formation, we equip the leaders God has already called and positioned within their communities. We do not seek to replace local leaders. We invest in them so they can faithfully lead, disciple others, and strengthen the Church from within. Our vision extends beyond providing training. Through Foundations, leaders gain biblical knowledge, ministry skills, and spiritual formation. Through Formation, leaders develop the character, competencies, and maturity needed for long-term ministry effectiveness. Through Facilitation, leaders become trainers, mentors, and multipliers who equip future generations of church leaders. This creates a pathway for multiplication that strengthens churches today while preparing leaders for generations to come. When donors give, they are not simply funding a program. They are expanding access to biblical training. They are investing in leaders who will influence churches, disciple believers, develop future leaders, and serve their communities for years to come. Because when leaders are equipped, churches grow stronger. When churches grow stronger, disciples multiply. And when disciples multiply, communities experience the hope of the Gospel.

VIDEO STRATEGY & CONTENT

APPLICATION

This messaging guide should serve as the foundation for Global Action’s video strategy. Every video should reinforce the core messages of this guide: The challenge is not a lack of calling. The challenge is access. Every church deserves equipped leaders. Local leaders are best positioned to strengthen churches and serve their communities. Leadership development strengthens churches, multiplies disciples, and expands Gospel impact. Global Action equips leaders who equip others. The goal of our video strategy is not simply to communicate information. The goal is to help audiences understand why leadership development matters, how Global Action is uniquely positioned to address this need, and what transformation becomes possible when leaders are equipped.

One-Liners And Taglines+

Primary One-Liner

Global Action equips church leaders in hard places through accessible non-formal theological education so that churches thrive, disciples multiply, and communities experience the hope of the Gospel.

Short Version

Equipping leaders. Strengthening churches. Transforming communities.

Donor Version

Invest in leaders who will strengthen churches and multiply disciples for generations.

Board Member Version

Global Action expands access to non-formal theological education in hard places by equipping local church leaders to strengthen churches, multiply disciples, and share the hope of the Gospel.

Event Version

God is calling leaders. Together, we can help equip them.

Internal Rallying Statement

Every leader equipped. Every church empowered. Every community engaged. OFFICIAL BOILERPLATE- 75–150 words that explain who you are, what you do, how you do it, and why it matters. Global Action equips church leaders in hard places through accessible non-formal theological education so that churches thrive, disciples multiply, and communities experience the hope of the Gospel. Through contextualized biblical training, leadership development, and spiritual formation, Global Action helps pastors, elders, church planters, ministry leaders, teachers, and emerging leaders grow in biblical knowledge, ministry effectiveness, and leadership competency. Delivered through local leaders and in-person learning communities, our programs provide practical training that leaders can immediately apply within their churches and communities. Global Action believes the challenge is not a lack of calling, the challenge is access. By investing in the leaders God has already called and positioned within their communities, Global Action strengthens churches, develops future leaders, and expands access to biblical training in regions where theological education is often limited.

Master Narrative+

Around the world, God is raising up leaders to serve His Church. They are pastors, elders, church planters, teachers, ministry leaders, and disciple-makers. Every day they faithfully preach the Gospel, disciple believers, strengthen churches, and serve their communities. The challenge is not a lack of calling. The challenge is access. Many church leaders serve in places where opportunities for theological education and leadership development are limited or unavailable. Yet they carry the responsibility of teaching Scripture, discipling believers, caring for congregations, and leading the Church forward. We believe every church deserves equipped leaders. We believe local leaders are best positioned to reach local communities. They understand the language, culture, opportunities, and challenges of the people they serve. Rather than importing outside solutions, Global Action equips the leaders God has already called and positioned within their own communities. Through accessible non-formal theological education, leadership development, and spiritual formation, we help leaders grow in biblical knowledge, ministry effectiveness, leadership competency, and Christlike character. Our training is practical, contextualized, and relational because transformation happens best through community, mentorship, and shared learning. But information alone is not enough. Healthy churches require leaders who are spiritually mature, grounded in Scripture, equipped for ministry, and committed to developing others. For this reason, Global Action invests in a leadership development pathway that equips leaders, forms mature ministry leaders, and prepares trainers and mentors who can multiply leadership development for future generations. This commitment to multiplication shapes everything we do. Jesus ministered to the crowds, invested intentionally in the 12, and poured deeply into the three. His strategy was not simply addition—it was multiplication. In the same way, Global Action seeks to equip leaders who will equip others. When leaders are equipped, churches grow stronger. When churches grow stronger, disciples multiply. When disciples multiply, communities experience the hope of the Gospel. This is the transformation we are committed to seeing. Not simply educated leaders. Not simply stronger churches. But generations of faithful leaders developing other leaders, strengthening the Church, and advancing the Gospel in communities around the world. Because every church deserves equipped leaders.

How We Visually Represent Global Action

The brand guide helps Global Action look consistent, trustworthy, grounded, and connected across countries, stories, events, videos, webpages, presentations, and donor materials.

Primary Colors

Use deep teal to anchor mission-critical sections, teal for hierarchy and brand signal, charcoal for grounded text, soft neutrals for readability, and gold only for small emphasis moments.

Deep Teal

#094E60
Hero sections and major emphasis.

Teal

#3D8394
Headings, links, and accents.

Gold

#A99C52
Small highlights and CTAs.

Charcoal

#272C33
Body copy and dark panels.

Soft Neutrals

#DCEBED
Cards and light backgrounds.

Keep the brand calm, clear, and ministry-centered

Color Hierarchy

  • 70% white and light neutrals
  • 20% teal and deep teal
  • 10% gold and bronze
  • Gold should make people pause, notice, or act

Typography

  • Use Montserrat
  • Headings are bold, uppercase, and purposeful
  • Body copy should be simple and readable
  • Give layouts room to breathe

Logo Use

  • Use real logo assets
  • Keep the mark clear
  • Use full-color logo on light backgrounds
  • Use white logo on dark backgrounds

Approved Pairings

  • Teal on white
  • White on deep teal
  • Gold on charcoal
  • Charcoal on warm sand

Avoid

  • Gold on teal
  • Teal on deep teal
  • White on sand
  • Gold body text
  • Busy image backgrounds behind the logo

Design Filter

  • Message is clear in seconds
  • Text contrast is high
  • Gold is used sparingly
  • Warm, real, grounded, purposeful
  • Focused on equipping leaders

What Makes Something Matter?

This workshop is not about memorizing storytelling rules. It is about learning to recognize transformation when it shows up as a report, a statistic, a prayer request, an update, or a quick conversation.

Meaning Over Information

People remember stories when they reveal meaning, not just facts. The goal is to help people understand why the moment mattered.

The Story Beneath the Story

A graduation, class, or training is often only the beginning. Keep asking what changed afterward.

Follow-Up Questions

The first answer is rarely the full story. Better questions uncover context, emotion, change, and impact.

Look for Transformation

The strongest stories show how a leader grew, a church strengthened, disciples multiplied, or a community experienced hope.

Key Takeaway

The stories that matter most are often the ones we almost miss. Our job is to notice them, ask better questions, and help others see what God is doing through real people.

Questions that uncover deeper stories

Use these when interviewing leaders, participants, trainers, or regional partners. The goal is not to ask every question, but to listen carefully and keep following the thread that reveals transformation.

Start Here

  • Tell me about a leader you will never forget.
  • Tell me about a moment that reminded you why this work matters.
  • What is a story from your region that more people should know?
  • Who have you seen grow in a way that surprised you?

Before the Change

  • What was happening in this person’s life or ministry before training?
  • What challenge were they facing?
  • What did they feel unprepared for?
  • What made them decide to participate?

During the Experience

  • Was there a specific lesson, conversation, or moment that stood out?
  • What did they begin to understand differently?
  • How did being with other leaders affect them?
  • Did anyone encourage, challenge, or mentor them in a meaningful way?

Afterward

  • What changed in their confidence, teaching, leadership, or discipleship?
  • How did they apply what they learned?
  • Who else was impacted because this leader was equipped?
  • What happened in their church or community afterward?

Meaning and Emotion

  • Why has this story stayed with you?
  • What made this moment meaningful?
  • What would people miss if they only heard the basic facts?
  • What does this story show about what God is doing?

Connect to the Message

  • How does this story show access being expanded?
  • How does it show local leaders being equipped?
  • How does it show churches being strengthened?
  • How does it show multiplication or future leaders being developed?

How to capture clear, usable videos

A strong video does not have to be complicated. It needs to be clear, steady, well-lit, easy to hear, and filmed in the right direction for how it will be used.

Lighting

Make sure the light is shining on the person’s face, not behind them. Avoid standing in front of bright windows unless the person is facing the window.

Sound

Choose the quietest place possible. Stand close enough that the voice is easy to hear, and avoid filming near loud streets, fans, music, or crowds.

Distance

Do not stand too far away. Frame the person from about the waist or chest up, leaving a little space above their head.

Vertical Video

For social media videos such as Instagram Reels, Facebook Reels, YouTube Shorts, or quick phone content, film vertically.

Horizontal Video

For videos that may be used in commercials, presentations, website videos, or longer-form storytelling, film sideways/horizontally.

Keep It Steady

Hold the phone with two hands or use a tripod. Avoid zooming while the person is speaking, and let the moment breathe before stopping the recording.

Simple filming reminder

Good light, clear sound, steady phone, close enough to hear, and the right direction for the final use. When in doubt, film one vertical version and one horizontal version.

Before anything goes out

Message Check

Is the message clear in seconds? Does it focus on equipping leaders, strengthening churches, multiplying disciples, and communicating hope?

Brand Check

Does it feel warm, real, grounded, purposeful, and ministry-centered rather than corporate or cluttered?

Story Check

Does the story show transformation, not just information? Does it help people understand why this work matters?